MemorySPEX and the Rise of Neurowellness

We are entering a moment of profound change in how people care for their minds. Cognitive decline, mental fatigue, poor sleep, and post-pandemic brain fog have become widespread challenges with few effective solutions. Consumers are searching for answers, and the health industry is shifting to meet that need.

A new category is emerging from this shift: Neurowellness.

Neurowellness represents the convergence of neuroscience, wearable technology, AI, and preventative health. It focuses on improving cognitive performance, clarity, focus, sleep quality, and long-term brain vitality through non-invasive, science-backed tools that fit seamlessly into everyday life.

Industry forecasts now project that this global category could approach nine hundred billion dollars by 2032, making it one of the fastest-growing and most impactful segments in consumer health.

This is where MemorySPEX stands apart.

MemorySPEX is not a gadget. It is a category-defining innovation designed to meet a global need with a simple, accessible solution: glasses that use safe, non-invasive light stimulation, enhanced by AI, to improve cognitive performance — all as easy as putting on glasses.

As the market accelerates and Neurowellness becomes a dominant consumer health focus, MemorySPEX is uniquely positioned to lead.

We are building the first widely accessible tool for everyday cognitive enhancement. We are creating the foundation for a new approach to brain health, one that empowers individuals to take control of their mental performance, clarity, and vitality.

The world is ready for Neurowellness.
And we are ready to lead it.

More updates soon as we continue advancing this work and preparing for a transformative 2026.

Warm regards,
Kim
Founder & CEO, Hypersence

Kim Lavine

Kim Lavine is a critically acclaimed bestselling business author who has inspired millions through her appearances on the Today Show, Rachel Ray, Oprah, CNN, CNBC, with features in USA Today, INC, Entrepreneur, Forbes, Business Week, to name a few.